Movies are often distributed in video copies after they have been released in theaters across the world. They come in formats such as DVD and VCD, and rarely, as VHS copies. The sales of these videos are added to the total revenue of films. Some movies may even experience dramatic increase in their profit after their release to video videos. For this reason, the packaging of videos plays an important role to achieve their desired sales.
For DVDs, it is usual for the manufacturers of the covers to create a design that represents the central concept of the movie. DVD cover art often resembles the design of the movie posters. They both communicate the story of the movie through images, and using the same art helps people recognize the film.
One popular form of DVD cover art is a photomontage. In this technique, several pictures representing the movie are edited and made into a single image. It is usual for a photomontage to be so well-crafted that the photos blend in color and edges of each other. There is also DVD cover arts that is plain and simple. Often, this type is composed of a photo of the main characters, which can be shot in the studio or taken on the set of the movie.
Screen captures are also popularly used in DVD cover art. They are scenes in movies that highlight their defining moments. Several screen captures can be made into a montage. This method, though, may compromise the quality of the DVD covers, unless professionally made. It is not easy to get a specific frame of a movie and use it as a still image, especially in fast-paced scenes where blurred individual frames are inevitable. Lastly, there are also DVD cover arts that use a symbol that is used throughout the film or a thing that the story revolves.
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